Sustainable Innovation And Competitive Advantage In Improving The Marketing Performance Of Waste-Base Sculpture In Bali

Pande Ketut Ribek

doi:10.31091/lekesan.v4i2.1758

Sustainable Innovation And Competitive Advantage In Improving The Marketing Performance Of Waste-Base Sculpture In Bali

Penulis

Pande Ketut Ribek Faculty of Economic and Bussiness, Mahasaraswati Denpasar University, Bali, Indonesia

DOI:

https://doi.org/10.31091/lekesan.v4i2.1758

Kata Kunci:

Diffusion innovation, sustainable innovation, competitive advantage, marketing performance, sculpture

Abstrak

To increase competitive advantage, all companies have unique strategies to improve their marketing performance. Competition is very competitive in this digital era, making management to motivate themselves and business people to always maximize service to their customers in order to remain loyal customers. Likewise, the business in the art of sculpture made from stone waste which will be traded to be able to increase its superiority in a sustainable manner. The excellence or strength of the sculpture business is able to produce creative and innovative products in the form of ideas and ideas in creating new products. To win the competition, a company must always be creative and innovative so that it is able to meet consumer needs according to changing tastes and times. There is fore a marketing strategy model is needed that is in accordance with the company’s conditions with sustainable innovation so that in the future it is hoped that the sculpture business made from waste rock can be more developed and the company’s goals can be achieved both short too long term goals. This study aims to determine the indicators used in increasing competitive advantage so as to improve marketing performance. The population in this study amounted to 100 sculpture businesses and used saturated samples. The analytical tool used in this research is Smart PLS. 3.0. The findings of this study are that sustainable innovation is able to increase competitive advantage in stone-waste sculpture businesses, Sustainable innovation is not able to increase direct marketing performance, Sustainable innovation is able to improve marketing performance mediated by competitive advantage. The limitation of this research is that this research only examines the art of sculpture made from stone waste found in Bali, so it is not able to generalize. The recommendation in this study is that future researchers are expected to investigate other business fields with a larger number of samples.

Unduhan

Data unduhan belum tersedia.

Referensi

Ardyan, E. 2016. Market sensing capability and SMEs performance: the mediating role of product innovativeness success. DLSU Business and Economics Review, Vol.25(2), pp. 79-97.

Asashi, T., and Sukaatmadja, I. P. G. 2017. Peran Inovasi Produk Dalam Memediasi Pengaruh Orientasi Pasar Terhadap Kinerja Pemasaran. E-Jurnal Manajemen, Vol. 6(4), pp. 1816-1845.

Bahren, B., Ramadhani, I., Dan Suroso, E. 2019. Membangun Keunggulan Bersaing Melalui Inovasi Produk, Inovasi Proses, Inovasi Marketing Dan Inovasi Organisasi Untuk Meningkatkan Kinerja Perusahaan. Jurnal Ekonomi Manajemen, Vol.4(1), pp. 8-18.

Barney, J.B. and Hesterley, W.S. 2006, Strategic Concepts Management and Competitive Advantage, Pearson Prentice Hall: New Jersey.

Baxter, G. (2019). A strategic analysis of Cargolux Airlines International position in the global air cargo supply chain using Porter’s Five Forces Model. Infrastructures, 4(1), 6.

Bekmezci, M. (2015). Companies’ profitable way of fulfilling duties towards humanity and environment by sustainable innovation. Procedia-Social and Behavioral Sciences, 181, 228-240.

Beyene, K. T., Shi, C. S., and Wu, W. W. (2016). The impact of innovation strategy on organizational learning and innovation performance: Do firm size and ownership type make a difference?. South African Journal of Industrial Engineering, 27(1), 125-136.

Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., and Venkatraman, N. 2013. Digital business strategy: toward a next generation of insights. MIS quarterly, pp. 471-482.

Baxter, G. (2019). A strategic analysis of Cargolux Airlines International position in the global air cargo supply chain using Porter’s Five Forces Model. Infrastructures, 4(1), 6.

Calantone, R. J., & Di Benedetto, C. A. (2007). Clustering product launches by price and launch strategy. Journal of Business & Industrial Marketing.

Darroch, J., and McNaughton, R. (2002). Examining the link between knowledge management practices and types of innovation. Journal of Intellectual Capital, 3(3), 210-222

Ho, W., Xu, X., & Dey, P. K. (2010). Multi-criteria decision making approaches for supplier evaluation and selection: A literature review. European Journal of operational research, 202(1), 16-24.

Hilmi, M. F., Ramayah, T., Mustapha, Y., & Pawanchik, S. (2010). Product and process innovativeness: Evidence from Malaysian SMEs. European Journal of Social Science, 16(4), 556-565.

Jiménez-Jiménez, D., & Sanz-Valle, R. (2011). Innovation, organizational learning, and performance. Journal of business research, 64(4), 408-417.

Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., and Leong, S. M. (2018). Marketing management: an Asian perspective. Pearson.

Kanagal, N. B. (2015). Innovation and product innovation in marketing strategy. Journal of Management and marketing research, 18(2015), 1-25.

Killa, M. F. (2014). Effect of entrepreneurial innovativeness orientation, product innovation, and value co-creation on marketing performance. Journal of Research in Marketing, 2(3), 198-204.

Morales,V.J.G, Barrionuevo.M.M.,and Gutierrez L., G.2000. Transformational Leadership influence on organizational Performance through organizational Learning and innovation, Journal of Bussinese Research Vol: 65Pp, 1040-1050

Mudana, I. W., & Ribek, P. K. (2017). Komodifikasi Seni Lukis Wayang Kamasan Sebagai Produk Industri Kreatif Penunjang Pariwisata. Mudra Jurnal Seni Budaya, 32(1).

Prakosa, Bagas, 2005. “Pengaruh Orientasi Pasar, Inovasi Dan Orientasi Pembelajaran Terhadap Kinerja Perusahaan Untuk Mencapai Keunggulan Bersaing (Studi Empiris Pada Industri Manufaktur Di Semarang). Jurnal Studi Manajemen and Organisasi, Vol. 2(1), hal: 35-57

Prasetya, Dicky Imam. 2002. Lingkungan Eksternal, Faktor Internal, dan Orientasi Pasar Pengaruhnya terhadap kinerja Pemasaran. Jurnal Sains Pemasaran Indonesia, Vol. 1, No. 3, p. 219-240.

Prakosa, Bagas, 2005. “Pengaruh Orientasi Pasar, Inovasi Dan Orientasi Pembelajaran Terhadap Kinerja Perusahaan Untuk Mencapai Keunggulan Bersaing (Studi Empiris Pada Industri Manufaktur Di Semarang). Jurnal Studi Manajemen and Organisasi, Vol. 2(1), hal: 35-57

Porter, M.E., 1980. “Competitive Strategy”, New York: The Free Press.

Ribek, P. K. 2019. Competitive Strategy Based On Innovation Of Products And Implications To Marketing Performance To Improv Sales In Corporate Product Company In Bali. In The 9th International Conference Rural Research and Planning Group (pp. 279-286)

Surin, E. F., Edward, O. T., Hussin, H. F., and Wahab, I. A. 2017. Recognising the Importance of Strategic Business Network on Business Performance of SME Manufacturing Firm in Malaysia: Analysing The Moderating Influence of Human Capital and Business Environment. International Journal of Arts and Sciences , 31-44.

Setyanti, S. W. L. H., Troena, E. A., Nimran, U., & Rahayu, M. (2013). Innovation role in mediating the effect of entrepreneurship orientation, management capabilities and knowledge sharing toward business performance: Study at Batik SMEs in East Java Indonesia. IOSR J. Business Manag, 8(4), 16-27.

Slavkovic, M.,and Bbic, V.2013 Knowlagde Management, Innovativeness, and Organizational Performance : Evidance From Serbia, ECONOMIC ANNALS, Volume LVIII,No. 199.pp.85-107

Urbancova, H. 2013. Competitive advantage achievement through innovation and knowledge. Journal of competitiveness, 5(1).

Utaminingsih, A. (2016). Pengaruh orientasi pasar, inovasi, dan kreativitas strategi pemasaran terhadap kinerja pemasaran pada UKM kerajinan rotan di desa Teluk Wetan, Welahan, Jepara. Media Ekonomi dan Manajemen, 31(2).

Wahyono. (2002). “Orientasi Pasar dan Inovasi: Pengaruhnya Terhadap Kinerja Pemasaran”. Jurnal Sains Pemasaran Indonesia. Vol.1,No.1,Mei.

Widyanti. 2015. Pengaruh Motivasi dan Budaya Organisasi Terhadap Kinerja Pegawai di Badan Penanaman Modal dan Pelayanan Perizinan Terpadu Kabupaten Jepara. Journal of Public Policy and Management Review. Volume 4, Nomor 1.

Wang, Z. X., and Wang, Y. Y. 2014. Evaluation of the provincial competitiveness of the Chinese high-tech industry using an improved TOPSIS method. Expert Systems with Applications, Vol. 41(6), pp. 2824-2831.

Wang, H., Gao, S., Yin, P., and Liu, J. N. K. 2017. Competitiveness analysis through comparative relation mining: evidence from restaurants’ online reviews. Industrial Management and Data Systems, Vol. 117(4), pp. 672-687.