Strategi Desain Dari Visual Branding The 6Th International Seminar on Nusantara Heritage (ISoNH) 2017

I Kadek Dwi Noorwatha; I Gusti Ngurah Wirawan

doi:10.31091/sw.v8i1.720

Strategi Desain Dari Visual Branding The 6Th International Seminar on Nusantara Heritage (ISoNH) 2017

Authors

I Kadek Dwi Noorwatha Interior Design Department Indonesia Institute of The Art of Denpasar
I Gusti Ngurah Wirawan Jurusan/Program Studi Desain Komunikasi Visual, FSRD, Institut Seni Indonesia Denpasar, Jln. Nusa Indah, Denpasar 80235, Indonesia

DOI:

https://doi.org/10.31091/sw.v8i1.720

Keywords:

Branding Visual, Warisan Nusantara, Strategi Design, Desain Lintas Budaya, Visual Branding, Nusantara Heritage, Design Strategy, Cross Cultural Design

Abstract

This research is a qualitative descriptive study that examines the process of visual branding conceptualization from the 2017 ISoNH Seminar, whose significance is cross-cultural with a multidisciplinary approach. The stage of visual branding conceptualization can be divided into the stages of formulating a brand strategy, the stage of creative execution and the creative implementation stage. The results of the study indicate that ISoNh 2017's branding is an attempt to formulate the meaning of 'archipelago' as a regional identity as part of the creative design strategy of branding of an international seminar.

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Published

2020-06-17

How to Cite

Noorwatha, I. K. D., & Wirawan, I. G. N. (2020). Strategi Desain Dari Visual Branding The 6Th International Seminar on Nusantara Heritage (ISoNH) 2017. Segara Widya : Jurnal Penelitian Seni, 8(1), 20–32. https://doi.org/10.31091/sw.v8i1.720